>>About me

I am the first Black Brazilian woman to be awarded a Cannes Lion as a creative director.

It all started when I designed my first advertisement poster for a swap meet fair at school. I also used to write essays, and I already knew I wanted to be a communicator.

Furthermore, I wanted to understand the different points of view from which we could see the world; this is why I have worked with creativity in corporations, agencies and personal projects.

I am also a diversity enthusiast: I have written a book about women empowerment, released in Brazil and Europe, and I have worked as a guest speaker in schools, companies and events, talking about social matters and creativity.

>>Jury

Brazilian Creative Club 2024

Kawai For Business 2024

AMPRO Awards 2024

Brazilian Creative Club 2023

Young Lions 2023

Brazilian Creative Club 2022

Gerethy Awards 2022

PPA Profissionais do ano 2022

PPA Profissionais do Ano 2021

>>Education

University of São Paulo
Executive MBA – Leadership

Miami Ad School Brasil
Creative Leadership

International Film Academy
Cinema

Pontifícia Universidade Católica de São Paulo
Diversity Management, Multicultural and Diversity Studies

FESPSP – Fundação Escola de Sociologia e Politica de São Paulo
Social Psychology

ESPM Escola Superior de Propaganda e Marketing
Professional Development Course on Gender in Advertising

B_arco Cultural Center
Documentary for Cinema and TV

Syrian Arab Cultural Center
Arabic Language and Culture

State University of Londrina
Bachelor Degree in Communication – Focus on Public Relations

>>Recognitions

Cannes Lion 2024

Silver – Seda The Princess and The Crown – AYA Inclusion

Bronze – Seda The Princess and The Crown – Social and Influencer / Single-Market Campaign

Bronze – Seda The Princess and The Crown – Social and Influencer / Social Behaviour & Cultural Insight

Bronze – Seda The Princess and The Crown – Entertainment

Brazilian Creative Club 2024

Gold – Seda The Princess and The Crown – Social Media

Silver – Seda The Princess and The Crown – Social Influencer Marketing

Silver – Seda The Princess and The Crown – Direct Marketing

Yearbook – Seda The Princess and The Crown – Digital

Effie Awards 2024

Gold – Seda The Princess and The Crown – Innovative Marketing Solution

Silver – Seda The Princess and The Crown – Social Well-Being

Associação de Profissionais de Propaganda (APP Brasil) 2024

Troféu Garra – Gabriela Moura – Criação

TikTok Awards 2024

Seda The Princess and The Crown – Melhor campanha com foco em transformação – Winner

Seda The Princess and The Crown – Melhor cocriação com a comunidade – Finalist

Cannes Lions 2023

Bronze – Stella Artois Uncomfortable Food – Glass

Bronze – Stella Artois Uncomfortable Food – Public Relations

Shortlist – Stella Artois Uncomfortable Food – Glass

Brazilian Creative Club 2023

Bronze – Stella Artois Uncomfortable Food – Public Relations

Yearbook – Stella Artois Uncomfortable Food – Creative Use of Data

Yearbook – Stella Artois Uncomfortable Food – Branded Content

Effie Awards 2023

Silver – Stella Artois Uncomfortable Food – Social Well-Being

Silver – Stella Artois Uncomfortable Food – Diversity, Equity & Inclusion

Cannes Lion 2022

Shortlist – Bradesco BIA Against Harassment – Mobile

Effie Awards 2022

Silver –  Bradesco BIA Against Harassment – Diversity, Equity & Inclusion

UNESCO 2022

UNESCO Recognition – Bradesco BIA Against Harassment 

Brazilian Creative Club 2021

Bronze – Bradesco Shine Again – Animation

Yearbook – Bradesco Shine Again – Film

Yearbook – Bradesco Shine Again – Music and Sound

Youtube ADS Leaderboard 2020

Bradesco Shine Your Own Way – 1st Place

Troféu Mulher Imprensa 2020

Melhor Projeto, Canal ou Programa sobre a temática feminina – Coletivo Não Me Kahlo

Cannes Lions 2019

Shortlist – Skol Allied Brands – Sustainable Development Goal

Wave Festival 2019

Silver – Skol Allied Brands – Public Relations

Bronze – Everybody to Lollapalooza Brasil – Digital Craft

Brazilian Creative Club 2019

Gold – Não chegou a puro malte Skol – Integrated

Gold – Skol Allied Brands – Public Relations

Silver – Não chegou a puro malte Skol – Film

Silver – Skol Allied Brands – Print and Publishing

Silver – Skol Air Match – Mobile

Bronze – Skol Allied Brands – Mobile

Shortlist – Skol Allied Brands – Direct Marketing

Shortlist – Bradesco Everybody to Lollapalooza Brasil – Illustration

Shortlist –  Bradesco Everybody to Lollapalooza Brasil – Digital

Shortlist – Não chegou a puro malte Skol – Digital

Shortlist – Não chegou a puro malte Skol – Film

Desafio Estadão Cannes 2019

Skol Allied Brands – Criação