The campaign’s goal was to democratize access to the event and promote the giveaway that would take music fans to Lollapalooza Brazil. The main strategy was to leverage the power of digital, bringing together influencers, fans, and the creation of special interactive filters with an innovative and inclusive approach. The central insight was to turn anyone into a potential digital influencer, and the campaign tapped into the culture of sharing on social media, allowing users to engage in an interactive and accessible way.
Gabriela Moura 