Skol | Skol Hops

In 2018, Skol launched Skol Hops with a fun and irreverent strategy, focused on simplifying beer. Instead of a technical approach, the brand used humor to explain that Skol Hops had a hoppier flavor, but without losing its lightness and drinkability. The campaign was driven by advertising films, digital activations, and interactive experiences. The communication generated engagement on social media and helped position Skol Hops as an accessible and innovative option.