About me

I am the first Black Brazilian woman to be awarded a Cannes Lion as a creative director.

And it all started when I designed my first advertisement poster for a swap meet fair at school. I also used to write essays, and I already knew I wanted to be a communicator.

Furthermore, I wanted to understand the different points of view from which we could see the world.

This is why I have worked with creativity in corporations, agencies and personal projects.

I am also a diversity enthusiast: I have written a book about women empowerment, released in Brazil and Europe, and I have worked as a guest speaker in schools, companies and events, talking about social matters and creativity.

Recognitions

Cannes Lion 2024

Silver – Seda The Princess and The Crown – AYA Inclusion

Bronze – Seda The Princess and The Crown – Social and Influencer / Single-Market Campaign

Bronze – Seda The Princess and The Crown – Social and Influencer / Social Behaviour & Cultural Insight

Bronze – Seda The Princess and The Crown – Entertainment

Brazilian Creative Club 2024

Gold – Seda The Princess and The Crown – Social Media

Silver – Seda The Princess and The Crown – Social Influencer Marketing

Silver – Seda The Princess and The Crown – Direct Marketing

Yearbook – Seda The Princess and The Crown – Digital

Effie Awards 2024

Gold – Seda The Princess and The Crown – Innovative Marketing Solution

Silver – Seda The Princess and The Crown – Social Well-Being

Associação de Profissionais de Propaganda (APP Brasil) 2024

Troféu Garra – Gabriela Moura – Criação

Cannes Lions 2023

Bronze – Stella Artois Uncomfortable Food – Glass

Bronze – Stella Artois Uncomfortable Food – Public Relations

Shortlist – Stella Artois Uncomfortable Food – Glass

Brazilian Creative Club 2023

Bronze – Stella Artois Uncomfortable Food – Public Relations

Yearbook – Stella Artois Uncomfortable Food – Creative Use of Data

Yearbook – Stella Artois Uncomfortable Food – Branded Content

Effie Awards 2023

Silver – Stella Artois Uncomfortable Food – Social Well-Being

Silver – Stella Artois Uncomfortable Food – Diversity, Equity & Inclusion

Cannes Lion 2022

Shortlist – Bradesco BIA Against Harassment – Mobile

Effie Awards 2022

Silver –  Bradesco BIA Against Harassment – Diversity, Equity & Inclusion

UNESCO 2022

UNESCO Recognition – Bradesco BIA Against Harassment 

Brazilian Creative Club 2021

Bronze – Bradesco Shine Again – Animation

Yearbook – Bradesco Shine Again – Film

Yearbook – Bradesco Shine Again – Music and Sound

Youtube ADS Leaderboard 2020

Bradesco Shine In Your Own Way – 1st Place

Cannes Lions 2019

Shortlist – Skol Allied Brands – Sustainable Development Goal

Wave Festival 2019

Silver – Skol Allied Brands – Public Relations

Bronze – Everybody to Lollapalooza Brasil – Digital Craft

Brazilian Creative Club 2019

Gold – Não chegou a puro malte Skol – Integrated

Gold – Skol Allied Brands – Public Relations

Silver – Não chegou a puro malte Skol – Film

Silver – Skol Allied Brands – Print and Publishing

Silver – Skol Air Match – Mobile

Bronze – Skol Allied Brands – Mobile

Shortlist – Skol Allied Brands – Direct Marketing

Shortlist – Bradesco Everybody to Lollapalooza Brasil – Illustration

Shortlist –  Bradesco Everybody to Lollapalooza Brasil – Digital

Shortlist – Não chegou a puro malte Skol – Digital

Shortlist – Não chegou a puro malte Skol – Film

Desafio Estadão Cannes 2019

Skol Allied Brands – Criação

Brazilian Creative Club 2021

Bronze – Bradesco Shine Again – Animation

Yearbook – Bradesco Shine Again – Film

Yearbook – Bradesco Shine Again – Music and Sound